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ZEMYA Agrologistica: With Roots Toward Motion


ЗЕМЯ Агрологистика / ZEMYA Agrologistica

Project Overview


ZEMYA Agrologistica stands as Bulgaria’s flagship for rural revitalization, agricultural throughput, and sustainable development. More than a production platform, ZEMYA is a territory-scale system designed to unify fragmented rural value chains, empower smallholder farmers, and build the infrastructure needed for lasting prosperity and export market access.


Our mission: To transform Bulgaria’s rural landscape into a dynamic corridor of production, learning, and opportunity—grounded in tradition, aligned with SDG/ESG standards, and engineered for global reach.

What We Aim to Accomplish


1. Smallholder Enablement & Infrastructure Buildout

ZEMYA is engineered to lower the barriers that keep small and mid-sized farms isolated from modern logistics and global markets. By providing validator-linked cold storage, mobile aggregation hubs, and export-ready processing, ZEMYA enables farmers to retain their land and agency—while participating in a larger, transparent, and traceable system. Our infrastructure is designed to serve as the backbone for rural prosperity, not a lever for consolidation.


2. SDG/ESG Alignment & Transparent Conduct

Every facet of ZEMYA is built for measurable impact. Our operations are governed by clear, third-party-verifiable systems that align with the UN Sustainable Development Goals and ESG frameworks. Biodiversity corridors, carbon sequestration, and traceable labor ethics are not aspirational—they are operational standards. Transparency, compliance, and responsible stewardship are at the core of our business conduct.


3. Agricultural Throughput & Export Market Reach

ZEMYA transforms underutilized land into productive, export-certified corridors. Our platform consolidates micro-scale outputs into unified, certified export batches—unlocking access to EU, MENA, and broader global buyers. This throughput is supported by owned and leased terminals, reefer-equipped road and rail, and the BatchLynx digital compliance platform, ensuring every product is traceable, compliant, and market-ready.


4. Tourism & Education as Engines of Revitalization

ZEMYA’s vision extends beyond fields and warehouses. Our integrated tourism and vocational education platform is designed to anchor cultural continuity, provide hands-on training, and welcome visitors into the rhythms of rural life. These programs create new income streams, inspire future generations of farmers and logistics professionals, and reinforce the region’s identity. Tourism and education are not add-ons—they are essential to building a resilient, multi-generational rural economy.

Brand Identity & Narrative


ZEMYA Agrologistica is a coherent, culturally-rooted identity system—crafted for clarity and resonance across all audiences.


  • The bilingual identity, ЗЕМЯ (Agriculture, Export, Mobility, Transparency), is symbolized by a heraldic shield in muted Bulgarian colors, crowned with a Martenitsa ornament and inscribed in Cyrillic—grounding the project in national heritage and international legibility.
  • Inspired by Bulgarian National Revival architecture, ZEMYA’s physical and visual presence evokes warmth, hospitality, and continuity—creating a sense of place in every structure, sign, and campus.
  • “With Roots Toward Motion” (BG: „С корен към движение“) captures our ethos: deeply grounded, yet always advancing—toward learning, export, and shared prosperity.

Who We Serve


Local Communities:

  • Real farmers, logistics workers, and educators—empowered through infrastructure, training, and inclusive economic opportunity.


Investors:

  • Transparent, jurisdictionally clean equity in a real Bulgarian entity—delivering ROI through production, logistics, education, and tourism, while preserving the mission and integrity of all Primus Castra projects.


Export Partners & ESG Stakeholders:

  • Reliable, certified, and ethically produced goods—traceable from field to market, and aligned with the highest standards of sustainability and compliance.

Our Commitment


ZEMYA Agrologistica is not a theoretical model—it is a landed institution, ready to demonstrate that rural revitalization, smallholder enablement, and ecological regeneration are not only compatible with commercial success but essential to it. By integrating agriculture, logistics, education, and tourism, ZEMYA offers a replicable template for rural capacity building—anchored in Bulgaria, designed for the region, and open to the world.